Branding

Branding. Most people think that “brand” begins and ends with the logo, when the truth is much more than that. Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, attitude, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to include your conversation with your customers, to what type of people you hire, to what furniture you have in your offices.

Your Brand is the personality of your company. everything which touches your company influences and becomes a part of that personality, from the outfit of your receptionist to who uses your product or service and what they say about you.

Your brand is more than just your logo or even your website: it is everything that involves your company! You normally wouldn’t show up to a client’s meeting wearing a grey suit and tie if they run a motorcycle shop, the same way you wouldn’t show up in t-shirts and jeans for a meeting with an insurance institution. Be consistent. And most of all, be honest.

Who am I? What am I? Where am I? Who are you? How’d I get here? You don’t need to be a secret-agent to ask these questions. With some research, thought, and a little bit of work, you’ll be on your way to understanding your own brand, and once you do, you’ll be able to improve upon it.

When you are ready to start building on your brand,
give me a call and I will be happy to assist you.