Visual design. Art direction, visual communication, creative direction, illustration, photography, visual art. Using color, space , texture, symbol, and type to communicate ideas, brands, styles, and expressions. Arranging image and text to communicate a message. Layouts, grids, identity and logo design. User interface design, user experience design, interaction design, RGB. CMYK. Pixels. Serifs. Running heads. Resolution. Wrap-around.
Sometimes designers speak a language for insiders only. This is fine when we’re talking to each other, but what about when we’re talking to our clients? Are we expecting them to break the code?
Design is about solving problems and finding creative ways to communicate with the world about your identity within limitations; (budget, client requests, printing limitations, etc.). My personal creative expression is part of my interpretation of your Brand. Your Brand is your company’s personality.
Ideas are at the heart of every creative process. However, coming up with them can be hard work. That’s what I do, I work hard at keeping my doors open to new ideas. I say work hard, though it is not hard work, for me it’s all about enjoying the adventure. Have a look for yourself, here are some examples of my print and web designs.